Proposal for Sony Life Space UX

We presented a proposal for a new product idea to Sony Life Space UX in cooperation with Kensuke Fujishiro. We started by rethinking the process itself, and alongside investigating concrete product ideas, we cherished the time we had for members of the team to share their views on the world with one another. In creating this product idea together, we established as our foundation the question “In today’s society, with individualization picking up speed and schizophrenia ever more prevalent, how can we share our time and space with family and friends?” In order to restore the connection between the part that is the individual, and the whole that includes family and friends, we considered a basic binary of internal (mind and body in harmony) and external (a pleasant environment) elements to be necessary. We developed this into a product idea that recreates a peaceful walk in the forest in one’s daily living space.

Gradually, a connection forms between one point and another. (Image source: Andrew Pontzen and Fabio Governato)

Gradually, a connection forms between one point and another. (Image source: Andrew Pontzen and Fabio Governato)

[Internal] Mind and body in harmony
In order for the part (individual) to reach a state where it can independently create a rich relationship with the whole (family, community, nature), it must first put its inside in order.

[External] A pleasant environment
When the individual that has reached this state actually shares its time and space with family and friends in a pleasant environment, its relationships are richer and more enduring.

The relationship between the part and the whole becomes rich,
- The individual has access to multiple communities
- Dependencies are distributed
- Diverse cultures and values exist in union